Put Your Best Foot Forward:
It’s your first date tonight with your hot n’ sexy new guy/gal that your BFF set you up with. You’re excited, a little nervous, and definitely want to look your best. You’ve picked out a great outfit that highlights your eyes, have brainstormed some topics to talk about (in case there is a lull in the conversation), and have mints tucked away. And if the date goes exceptionally well, you have a couple great places in mind that you’ll suggest to go for dessert and coffee.
There’s a lot of effort that goes into a successful first date, and meeting a prospective client is no different. You MUST be prepared with the right materials, the compelling sales conversion, and looking your best. You’ll want to have your up-sell, down-sell, and follow-up opportunities that you can pull from your back pocket based on how the start of the conversation.
It’s All in the Details:
On a particularly memorable first date, my date called me a few days prior to let me know he made reservations for us at Assaggio’s, provided me the address and phone number with directions, along with suggestions on where to park. I was impressed to his attention to detail – but it didn’t stop there. He was there to greet me at the restaurant, opened doors, and helped me with my jacket and chair (note – chivalry is not dead). A second date? How could I say no? Plus, he called the next day.
Court a prospective client with the same level of energy and attention to detail, and you’ll also have them in the palm of your hand. Make it super easy for them to say yes to your offer by doing the legwork, going the extra-mile, and stay on top of the follow-up to continue the relationship. Just like in dating, to attract your best clients, you’ve got to build trust and rapport before you can get to first base and beyond.
A Happy Ending:
If you think you’re done once you close the deal, you are sadly mistaken. You’re never “done” with dating, even if you get married – you’ve got to keep the romance and passion alive! All relationships (romantic or otherwise) will die away without time, energy, attention and love.
So how are you courting your best customers and clients? Keep a thriving relationship by fueling the fire with stay-in-touch marketing such as eZines, personal cards, and gifts of appreciation.
One final note:
Relationships that are built on the foundation of friendship, likability, and trust are always the most fruitful both in romantic and client love.








